BlogEssentials

Testing Metrics / Analytics For Blogs

I've set up a couple of blogs over the last 2 weeks which are being tracked by several free hitcounters and analytics packages. When there is a months worth of data I will be posting reviews of each of these packages and comparing easer of use / ease of setup / accuracy etc.The first months data will be enough to make some general conclusions with the second months data being more accuratwe. There are some variations in the first month due to the date and time of installing the analytics being different.

I will then post progress reports each onth as we go along with any situatuons which might be influencing the statisitcs. At the end of the day this is for my personal use but if anyone else gets to save time then thats a bonus.

5 Step Coaching to Blog Profits

Step One - where are you now
Step Two - define your market clearly.
Step Three - sell a specific group of people something they already buy.
Step Four - measure your results and improve the system
Step 5 - drive traffic into the system.

Details of this coaching system can be found in the paypal storefront widget on this page
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Previous Sales & Marketing Experience

Although I don't want this blog to become an online Curriculum Vitae, I thought it would be useful to set out my previous sales & marketing experience. Looking back over the past 20 years I can see a progression in various areas and have set out this progress below:

1984 - 1986
Studied "Business Information Technology" in the North of England , the first course of its type in the UK at the time.
1988 - 1990

Project Control at British Telecom
Worked in an administrative role reporting to the project manager on a £30 million implementation of a Customer Service System in North London district for British Telecom followed by 6 months of prcessing raw data from telephone exchanges into published marketing data to the stock exchange.

1998
Developed a small scale personal development business (again without much sustained success.)
2001 - 2003
Company Secretary for a small upmarket furniture retail business, invested considerable time and money before eventually accepting that the market had been effected by 9/11 to the extent that the business was no longer viable.

2005
Ran a market stall in Stoke Newington, North London for about 6 months without much sustained success.

Dennis Barker - Bio

Ok, so who am I? and why would you listen to what I have to say?.

I'll answer the first question here, My background is in Telecommunications & Call Centres. I've worked in various message desk & switchboard related departments in large multi national companies and dealt with a range of people starting with the managing directors and working through a list that includes journalists, telecoms engineers , high value clients in the city of london and on.....

So I have a broad based communications background and can communicate at all levels of business effectively. Getting on to this blog, I'm aiming the content at management level and board level so a large part will be executive summaries of the most essential elements required to make blogging work abd generate revenue from the time spent.

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